Saturday, May 24, 2014

How we roll

I went to a friend's birthday party recently. It was also a direct sales party and the consultant is a friend of mine for the last 6 years, who is also an "adopted" member of a very large Hispanic family we both know. One guest is an acquaintance I met through my new sister-in-law. We were talking, and she commented that she appreciates how I don't bombard her with emails, messages, and her Facebook feed with overt messages about Thirty-One.

Quite simply, it's not how I roll. And it's not how Thirty-One rolls. We have specific guidelines about how we are to relate our business through social media outlets. We are absolutely not allowed to do any hard selling. So, no "book your party" "place your order" or other "buy from me! buy from me!" posts. We are not allowed to post the link to our Thirty-One site unless it's something that comes up in conversation, and even then we would be wise to say "I'll message you the link". Every contact we make with someone needs to be through their permission, or via invitation. We are not allowed to spam, come close to spamming, or be in anyone's face.

We ARE allowed to share our experiences, celebrate our hosts and customers, celebrate what the business has done for us and the rewards we gain, or encourage our teammates. And who wouldn't love encouragement? That means we can tag hosts and thank them for an awesome girls night out, or comment about how excited you are to see what they choose with their host rewards. We can post a status or picture of what ever we're doing that our commission helped pay for - dance, vacation, leadership incentive trip to some exotic locale.... or in my case, pay the plumber, fix my van, replace a clarinet.... We can post that we're thrilled with the opportunity to help a charity with our business through a fundraiser.
If someone complains or Home Office finds out, we could be subject to losing our permission from the company to operate as an Independent Consultant with them.

If you're in a direct sales business, be respectful of your customers' time and energy in your social media feed. It's valuable time you're wasting by offending people with overt sales tactics. You're painting the image of a slick-haired used car salesman. It's valuable energy you're expending with little to no return on the investment. I sold a long-standing product line for 10 years, with hardly any success. I learned a lot - techniques, verbiage, just how crazy tenacious I could be, and how long I could drag a dead horse. I was not well-matched with my leadership, and the sales training we got went against my natural grain. It was difficult for me because I felt like it was an act - and ultimately it was. One of the core values of Thirty-One is Authentic - Be you, be real. THAT, I can do.

How do I roll? I hate being pushed about buying something. In turn, I hate being pushy trying to sell something. I don't want to drive people away from me, because then they won't recommend their friends to do business with me. They may not say outright "don't work with her" but they'll remain silent, and that's just as bad. Either way, people won't be doing business with me, and that means I won't be earning income.

How does Thirty-One roll? I got a call congratulating me on becoming a new consultant. I got a ribbon on my nametag at conference indicating it was my first one. I've been thanked when calling home office to get THEIR help with something, because I'm helping keep THEM employed. I got a call when I promoted to Senior Consultant to say congratulations, keep up the good work. I got a call back from someone I talked to when she had to abruptly get off the phone, and she apologized to ME! I sensed she needed to get off the phone, and I felt like a cad for keeping her on the line. When she called back, I apologized to HER in return. When there was a bit of a mix up with some supply orders, they got things rectified. They operate under what Dave Ramsey calls in EntreLeadership as Servant Leadership, and the overall culture is vastly different. The home office staff looks forward to coming to work each day, and their work gives them a sense of purpose and energizes them.

So, when it comes down to it all, this is not about me. As soon as I make it about me, things stagnate. It's about those I serve. There's a Zig Ziglar quote that says "You can have everything in life you want, if you will just help enough other people get what they want."
That is so true in this line of work (which doesn't feel like work to me because I enjoy it so much).

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